Select clients in luxury, beauty, and corporate:
Godiva, L'Oréal, Casabella, L'arganique Beauté,
and various private label brands.

Welcome to my SIMPLY MINIMAL mini-site!
WHAT I DO: Consulting for luxury & consumer brands in: Design Direction, Interaction, User Interface, Color Strategy, Design Ethnography, Divergent Thinking.

HOW I CREATE: Visual strategy is my metier. I speak with the marketing team and the design team, and then orchestrate a synthesis of vision and needs that is more evocative and effective than anything either team had imagined.
FOR Beauty: I balance daring expressions of color with meticulous attention to images that attract the eye with a promise of joy, serenity and escape. For fashion, fragrance, cosmetics, body care and consumer brands, I send the invitation to indulge all five senses and embrace pleasure as an adventure.

FOR Corporate: I use the intuitive to make the logical understandable. Whether annual reports, brochures, company websites, or public relations, I make information an aesthetic gift so the facts are easy to locate.

I believe both beauty and anthropological awareness should inform commercial design in the digital age.


Trending Article: Jeannie Joshi discusses four current package design scenarios likely to continue through 2018.

• 2016 Keynote and Panel: Packaging Digest Conference, New York, NY and Anaheim, CA: Packaging Design for Aesthetic and Functional Appeal.

• 2015 Keynote and Panel: HBA Global Conference, New York. Luxury Brand Signature Storytelling. Leveraging Virtual Reality & Social Media in Experiential Marketing.

• 2014 Keynote and Panel: HBA Global Conference, New York. Computational Creativity & Data Driven Aesthetics. Using Augmented Reality to Transform Beauty Shopping.

• 2014 Presentation: Luxe Pack, New York. Power Of Interaction.